Both developers and consultants say the latter are able to offer specialised services in the marketing processes that lie outside the core skills of a property developer. Mumbai: Residential real estate developers across the country are increasingly depending on consultancy firms for sales and marketing functions, even as they begin to downsize their own teams. Both developers and consultants say the latter are able to offer specialised services in the marketing processes that lie outside the core skills of a property developer. This means that prospective home buyers will soon find themselves dealing with large consultancy firms in tier-1 cities and will no longer have extended direct dealings with the property developer.

Last week, Mumbai-based Poddar Housing and Development signed a portfolio deal with Xanadu Realty to sell the former’s affordable home units in Kalyan, Badlapur, and Atgaon. The firm already has similar sales and marketing contracts with developers like Hiranandani, Runwal, Raunak, Ruparel and Ekta World.